Toronto comics shop’s popularity is about more than just superheroes

Peter Birkemoe

Peter Birkemoe (ChemE 9T6), an alum from the Department of Chemical Engineering & Applied Chemistry (ChemE) at the University of Toronto, is now the proud owner of one of the city’s most beloved comic stores. The Beguiling, which has been around for 35 years, has gained a reputation for being a haven for comic book lovers and a place where people can come together to share their love of the genre.

Peter’s journey with the Beguiling began in 1996 when he started working there part-time after graduating from ChemE. When the opportunity arose to take over the Beguiling in 1998, Peter jumped at the opportunity.

Under Peter’s ownership, the store has continued to thrive, offering a wide selection of comics, graphic novels, and other related merchandise through the Beguiling and its spinoff store, Little Island Comics. However, what sets the brand apart is the sense of community that it fosters. Both stores host events, signings, and workshops, bringing together fans of all ages and backgrounds.

The Beguiling brand is also recognized for its Library Services division. The team expertly curates reading lists for a wide range of ages and topics. Its services are perfect for school systems looking to use visuals and words to covey information to students in a compelling way.

“We’re thrilled to see Peter’s success,” said Professor Ramin Farnood, Chair of ChemE. “Peter is a shining example of how our alumni go on to make a difference not just in the traditional sense of chemical engineering.”

Read the full Toronto Star story about Peter Birkemoe.